Detailed Color Usage

Legacy Navy is the foundation of the ASB brand and should be the dominant color in most communications. Spark Teal and Ember Clay serve as accent colors and should be used sparingly to highlight key elements.

Legacy Navy - 85%

Legacy Navy is the foundation of the ASB brand and should be the dominant color in most applications, including backgrounds, headlines, and primary brand elements such as the logo.

Spark Teal - 10%

Spark Teal is used as a supporting accent to add freshness and contrast, making it ideal for highlights, icons, infographics, and secondary graphic elements.

Ember Clay - 5%

Ember Clay is used sparingly to draw attention to important details, such as key callouts, buttons, or emphasis points within a layout.

Tints and Shades

Legacy Navy - Tints and Shades

Additional navy tones are available to support tone-on-tone applications. These shades should be used when layering elements on a navy background, providing either lighter or darker contrast while maintaining a cohesive monochromatic look.

Neutral Gray - Tints and Shades

A range of cool-toned grays supports the ASB color system, spanning from a light off-white to a deep navy charcoal that visually align with the navy palette. These neutrals are ideal for text, backgrounds, and supporting elements. These neutral tones help maintain visual consistency while providing flexibility across layouts and communications.

THE ASB BRAND

STANDARDS