THE ASB BRAND
STANDARDS
Incorrect Logo Usage
The ASB logo is one of the most important elements of our brand identity. To maintain a consistent and recognizable presence, it must always be used correctly. The following examples highlight common misuses that should be avoided.
Do not create a two-color version of the logo. The ASB logo should always appear as a single-color mark.
Do not stretch, skew, or alter the proportions of the logo. Always maintain the original aspect ratio.
Do not place the logo on backgrounds that reduce visibility. Ensure sufficient contrast so the logo remains clear and legible.
Do not modify the typography within the logo. Only use the approved fonts included in the brand standards.
Do not apply unapproved colors, patterns, or gradients. The logo must only appear in approved brand colors.
Do not use low-resolution versions of the logo. Always use high-quality files to maintain clarity and professionalism.